Sony, much trusted brand by most of the users has developed the powerful and precise Bravia Engine that can be the right match for your entertainment needs. Sony Bravia KDL-40XBR4 40” widescreen LCD TV features exceptionally brilliant Bravia Engine Pro Full Digital Video processor, full HD compatibility with a native display resolution of 1920 X 1080 pixels, live colour creation System, motion flow 120 Hz, x.v. Colour technology, advanced contrast enhancer function, 24p playback True cinema, Bravia theatre Sync technology, Xross media bar (XMB) Interface, 10 bit processing and 10-bit display, etc.
BRAVIA ENGINE Pro Full Digital Video Processor:
Sony’s most advanced video processing so far, Bravia Pro Full Digital Video Processor, parades brand’s legendary image processing expertise with the futuristic Digital Reality Creation – Multi function (DRC- Mfv 2.5) that produce high density video signals far superior from that achieved by traditional interpolation technique. This ensures high quality images with 480i, 480p and almost all standard display formats. 1080p direct creation is another remarkable feature of this processor, that reduces the loss during IP conversion, which increases the image clarity subsequently.
Full HD Compatibility
This screen has a high native screen resolution of 1092 X 1080 pixels, that makes it possible to display high quality HD signals without any downscaling. This inturn eliminates the loss in clarity, details and tonal range due to the downscaling, which renders images of exceptionally high quality. This screen is one among the handful displays that assure the highest possible display resolution available presently.
10-bit processing and 10-bit display
Many of the displays have 8-bit display panels, which can reproduce the tonal ranges and colour transitions fairly average. Sony offers 10-bit display that can stir your senses with the excellent rendition of colour transition and subtle colour changes. 10-bit display processes an images 64times more than an 8-bit bit display, which substantiate the performance aspects.
Live Colour Creation System
Many of the displays are not able to reproduce deep primary colours, which affects the vividness of the images. Sony, has put forth a panacea for such kind of bugbears. Live colour creation system, is a technology that uses advanced chroma signal processing algorithms, which helps in achieving wide colour reproduction.
Advanced Contrast Enhancer Function
A generous contrast ratio of 2000:1 is enhanced to a dynamic contrast ratio of 18000:1 with the help of advanced contrast enhancer along with good backlight levels. Sony, much concerned of the real time performance than the ‘performance on papers’ produces excellent black levels and shadow details in finesse to add depth and dimension to the images.
x.v. Colour Technology
This is one of the excellent picture enhancement techniques incorporated in this TV, for high quality images. Colour ranges are reproduces with increases reliability, upto 1.8 times better than the conventional sources. This technique helps to reproduce natural colours without losing any subtlety.
24p True Cinema
24p true cinema is a feature that helps to increase the smoothness and vividness of the images, as most of the movies are filmed at 24fps. 24P True Cinema helps to render the frames with utmost finesse.
DMex Ready
Digital Media Extender(DMex) redefines this models from mere TV to a powerful interoperable entertainment gadget, to which we can add many optional modules like Bravia Internet Video Link and lots more.
XMB interface
Xross media Bar interface, Emmy award winning feature is a graphical user interface, that helps the user access user controls, on-screen menu and set-up menus easily. Speedy access to the menus is another added advantage of this feature.
Motion Flow High Frame Rate 120 Hz Technology

Motion-sickness is one common concern for most of the LCD TVs. Sony introduces an efficient motion enhancement technology christened Motion Flow High Frame Rate 120Hz technology, that helps to reduce the picture lag during fast paced sequences considerably. This technology scrutinises the incoming video signals and optimum motion reproduction is done to render high quality signals. This feature helps you to watch your favourite action sequels without any loss of excitement and clarity.
Bravia Theatre Sync Technology
This is a feature that automates the tedious routing process if you want to watch DVDs. Everything like playing DVDs in this screen, changing TV sound to digital surround sound and even powering off the display after the home cinema will be taken care of for you by a single push in the button. This provides maximum luxury for the user along with the breath-taking performance.
Sony Bravia KDL-40XBR4 Full HD LCD TV is one of the best Sony Bravia displays, which can redefine your living space with the charming looks and thunderous performance.







