KidsCo and Unicef have launched a TV project that features UK kids talking about how they would like to change the world they live in. The project consists of a series of 45-second clips that will be aired all through this month in KidsCo and is part of the channel’s series of programmes that will be produced to encourage children to think of ways to change the world for the better.
The clips will be aired across 85 countries in 18 languages, up to eight times a day. “Every child has the right to participate and be heard” is how the 45-minute clip begins followed by bashful kids speaking up on ways to make the world a better place. Like the bespectacled Manoj who wants to “stop pollution”, Nikita who wishes that all “children will have education” and Nichola who wishes that everybody has clean water to drink.
Paul Robinson, the managing director of KidsCo said that creating the project that “made UK kids the stars” to aid a good cause was “very appealing”. KidsCo is an international children’s entertainment brand that was founded in April 2007.
