A report from Thinkbox, a television marketing body said that on average, British viewers watch about 16.7 hours of commercial TV in a week and 43 ads per day in the first half of this year. According to them, the weekly average of viewership of commercial TV in the UK has gone up by 9.9 minutes compared to last year. The report is based on figures by Barb, an organisation that provides the measurement for television audiences in the UK.
The report also indicated that 63.7% of the total broadcast viewing could be accounted for commercial television. It was also found that for the first half of the year, the total broadcast TV viewing came upto 26.2 hours. Tess Alps, the Chief executive of Thinkbox said that this record viewing was indeed good for the advertisers and that the smartest of the lot were taking advantage of it.
A senior executive of a media buying agency pointed out that this increase in the viewership of commercial TV will inturn lessen the prices of TV ads. A paradox indeed.
