Panasonic has not only struck out a deal with a Japanese chemical company called Sumitomo Chemical Company with a view to develop advanced OLED technology based display panels, but also would be joining hands with Toshiba to launch an all new OLED TV Engine. The upcoming OLED engine is expected to give their OLED televisions more life of up to two thirds over the screen life of Sony XEL1 11 inch OLED TV that is priced at $6,999 in Australia.
Panasonic’s OLED television that is believed to be ready for a launch by late 2010, will come with a screen of 40 inch diagonal size. Media was almost divided in reporting the intend of Panasonic to launch an OLED TV. When a couple of websites claimed that the company had little plans in the development of OLED display technology, some others came up revealing that it was very much working on the technology.
The antagonists of the OLED for Panasonic theory had then dismissed the revelations of those websites as reports based on no knowledge as well as pure fiction. However, the Japanese television expert analysts are of the view that Sony LCD TVs who are suffering from a loss of billions, are also about to face cut-throat competition from the likes of Panasonic, Samsung and LG, as thse companies are also poised towards punctuating the market with their own OLED models.
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