The IPA reveals TV viewing figures
A new research suggests that viewers spend an average of 3.75 hours per day watching TV, which is the highest since 1992. The study, conducted by the Institute of Practitioners in Advertising further found that by the beginning of 2010, about 8.2% of households in the UK still watched analogue TV. This is a 2% drop-off when compared to figures recorded three months earlier, while at the start of 2009, 14.3% of UK households depended on analogue TV signals while 28.3% were strictly analogue during the beginning of 2007.
Far the last three months of 2009, the daily average TV viewing figures stood 3.94 at hours and for the fourth quarter of the same year, the LCD televisions viewing time was noted to be 4.03 hours. The ‘Trends in Television‘ report of the IPA also determined that at 21%, BBC1 held the highest share over all of the terrestrial channels and GMTV and ITV were next, having attracted 19% of TV audience during the last three months of 2009.
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