BBC to invest £25m in children’s TV
The BBC has announced that it will be spending atleast £25m on programmes for children over the next three years. Funding for BBC2′s drama genre will also be increased by 50% over the same period of three years. Jana Bennett, the director of BBC Vision made the announcement at an annual event for programme-makers. She said that drama, children’s programmes, comedy and specialist factual genres could be endangered in the present tough commercial world and that the BBC had a special responsibility to support.
Ms Bennett said that the additional funding raised from ‘efficiency savings’ will be used to ‘reinforce the creative strength of BBC Children’s’ and also aid in maintaining the CBBC channel’s position. She also added that BBC2 would air BBC Films and that she believed that it was the responsibility of the BBC take risks and attempt new things.
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