Sony Bravia LCD Television has to its credit the innovative Live Colour creation feature which enhanced the picture quality, much to the appreciation, if not adoration of the consumers. They have something more to satisfy the demanding consumers. Xross Media Bar(XMB) or Cross Media Bar as it is called is a graphical user interface patented by the Sony Computer Entertainment. This user interface is to facilitate navigation easier or simple to gain access to menus, controls and user settings.
The interface provide icons spread across the screen horizontally which can be moved by navigation. Once the icon is selected many more of them appear vertically taking position above and below the selected icon. It is widely used in both Play Station portable and Play Station 3. The innovative feature adds one more feather on the Sony’s cap. The leading manufacturer has created many records in the recent past. The first 200Hz LCD television with special features like widescreen, 1920×1080 pixel resolution and contrast ratio of 80,000:1 is acknowledged as a product of superior technology in the television field.
The viewing angle of 178 degrees and backlight setting to enhance black level are additional features that helped the product to receive customer acceptance. Now the Cross Media Bar offers speedy access to the menus. No wonder, the technology has secured the Emmy award in 2006 for their outstanding achievement in the advanced media technology segment. This new technology is now extended to Laptops also. The Bravia LCD television of the Sony is acclaimed as a superb product which can offer flawless reproduction of colour and contents to the consumers without giving room for complaints.
The Xross Media Bar has enhanced its qualities as a unique television with advanced media technology support. It is not a small achievement in an environment of stiff competition prevailing in the given circumstances. Television segment is constantly experiencing such progressive innovations creating different characteristics that make the products more and more consumer friendly. Manufacturers have to seek new horizons in this respect. Dynamism is the key word of success and constant search for new tools and techniques is imperative.
