The core factor that contributes to comfortable viewing experience is the condition and the level of screen brightness of the television. Controlling the brightness of the screen in accordance with the ambient lighting is very imperative to make television viewing an enjoyable experience. Both insufficient lighting and superfluous brightness can cause harmful effects to the vision of the viewer. Hardships to the viewer should be avoided at any cost. Every television manufacturer is keen to provide comfortable or adequate level of brightness to the screen, for the same reason. Despite many positive factors provided in the television set, a single deficiency of screen brightness may ruin the popularity of the product.
In the early stages of its introduction in the market, a very common complaint against the Liquid Crystal display television is about its screen brightness. Consequently it suffered from inadequate black levels. But the manufacturers, as soon as they received the alarm bells from the market sources, initiated corrective action to cure the maladies. They adopted various technologies to strike a balance between the inherent screen brightness and the natural or artificial ambient lighting.
Philips, for example incorporated Pixel Plus2 technology which controls light using a sensor. The process involved is dimming the backlight. Some of the manufacturers of LCD television use TFT panels to improve the display quality. It also helps to enhance response time. Samsung and Sony incorporate a different technology called Room Lighting Sensors which is a very innovative one in this context. Backlight levels will be automatically controlled to make it harmonious with the ambient lighting. The backlight will be enhanced or lowered to suit the ambience. The Light Sensors will constantly monitor the intensity of the ambient lighting and make necessary adjustments automatically.
Panasonic on the other hand adopts Intelligent Scene Controller. This technology features two basic functions such as Scene adaptive backlight control and Scene adaptive contrast corrections. LG also follows identical techniques to control brightness and enhanced contrast levels of the screen. Other major players in the LCD TV segment also incorporated identical or other suitable technologies to provide comfortable viewing. The core function involves blocking of excess external light reflections and controlling the internal sources of light. Such process helps to enhance the contrast levels.
Various technologies adopted by the LCD TV manufacturers could offer comfortable viewing options to the consumers. Improved performance of the products helped them to increase the market share in a competitive environment where they had to face challenges from other televisions. Apart from the comforts offered by the screen, the consumers are benefited by the low power consumption and cost factor of LCD television in the contemporary market.
